In 16 display cubes, Hsinchu's local elements are embodied in several quintessential scenes, forming a 3D IP conceptual design. The boxes give a panoramic view of daily life experiences, cultures, natural scenery, and urban features.
A local delicacy that is grown here due to the strong winds of the region. It has a history of over 100 years.
Hsinchu is one of Taiwan’s key education centers. It is where the prestigious National Tsing Hua University and National Yang Ming Chiao Tung University are located.
Pork meatballs and rice noodles are all well-known Hsinchu street foods.
The rhododendron is Hsinchu’s city flower, representing the vibrancy of the city.
Hsinchu’s city bird is the magpie, which symbolizes good fortune and auspiciousness.
This nearly two century-old historical building is a renowned Hsinchu landmark.
Hsinchu’s glass products were once world-renowned, accounting for the largest market share in the world.
The oldest zoo in Taiwan
Hsinchu is now world-renowned for its high-tech industries, especially the semiconductor industry in which the city plays a pivotal role.
Known as "Taiwan's Silicon Valley,” Hsinchu Technology Park is Taiwan’s technology stronghold.
Hsinchu Baseball Field, the refurbishment of which is nearly completed, was the first professional-level baseball field in the Hsinchu-Miaoli area.
Hsinchu also houses Taiwan’s eminent space research facility.
Due to monsoons and the area’s topography, Hsinchu is dubbed the “wind city” for its strong winter winds.
The first technology park in Taiwan attracted tech elites from all over.
Known as the “Happy City,” Hsinchu has the highest birth rate and youngest average resident age in Taiwan.
Once an important fishing harbor, it is now a popular weekend destination for locals.
Hsinchu was once called “Chuchien” (trenches of bamboo) because it was once surrounded by thorn bamboo groves that acted as defensive walls.
Organizer | Left Brain
Directed by Bito
Creative Director | Keng-Ming Liu
Executive Director | Tifu Huang
Project Manager | Hsiang Hsieh
Account Manager | Naiyun Peng
Ideation / Concept Design | Tifu Huang、Nin Wang、Chen-Lin Hsieh
Design | Ruo-Jia Liang、Tifu Huang、Chang-Xi Lu
Animation | Ruo-Jia Liang
Compositing / Editing | Tifu Huang
